GoLive! Mobile Blog

Venture-backed client FriendTones has developed an intriguing Facebook plug-in using our InstaConnect mobile messaging API in conjunction with the robust Facebook API. The plug-in enables user generated mobile content creation and distribution via one’s Facebook account. You can check it out at www.friendtones.com if you have a Facebook account.

The service has seen tremendous user adoption primarily via word to mouth, viral marketing.

As many know, we are launching a new product in the first quarter of ‘08 called Matrix which will be a Hosting, Distribution, and Billing system for mobile applications such as J2ME, Windows Mobile, and Symbian apps. With the explosion of mobile gaming, attributable largely to better handsets and better standards such as J2ME MIDP 2.0, we have been approached by a number of clients with regard to solutions for mobile app distribution.

We are responding with a product which should be to Mobile Applications what Concierge is to Mobile Messaging — a robust, graphical tool for managing all aspects of campaign deployment.

Matrix is intended to let mobile app developers focus on the developing, and not the tedious aspects of a deploying a mobile app such as device-sensitive hosting, distribution, and billing. With regard to hosting, Matrix offers a revolutionary approach to handset-based hosting. Clients can create hosting configurations based on devices or device properties for a given version of any app.

So, let’s say that you created a Nightrider game in 4 different variations — one for Motorola MIDP 2.0 handsets, one for all other MIDP 2.0 handsets, one for all MIDP 1.0 handsets, and one for all Blackberries.Using Matrix, you could easily configure hosting for these groups of devices using the device property matrix system, linking each hosting configuration to a particular binary version of the device.

Other features include creating SMS keywords, website forms, and other distribution channels for your mobile application inventory, as well as rich analytical tools and billing tools.