Round of applause to our client BabyGrande Records out of New York City for being the first brave guinea pig to launch a commercial mobile content campaign with the new PinCoder plug-in. The plug-in allows clients to integrate dynamic pin-codes into mobile marketing campaigns, and tie the pin-codes to authentication engines to provide authenticated access to a website, WAP site, or retail store promotion.
In the case of BabyGrande, they created a mobile storefront using our MobiCart product at http://www.jedi-mind-tricks.com/, and then used Concierge with the PinCoder plug-in to create an SMS keyword which users can text to in order to get a unique pincode. Users are charged $4.99/month for access to the site via Premium SMS billing. You can try the BabyGrande campaign by texting JEDIMT to 88930.
Posted by Asher Delug 