Verizon Opens Up — J2ME in, BREW out

November 28, 2007

Well our friends at Verizon have certainly shocked the world by announcing plans for an open network by late 2008.  Traditionally known as the most walled of walled gardens, Verizon’s decision is nothing short of shocking. To me, this seems like a clear survival tactic on the part of the U.S’s second largest carrier.  The carrier has grown quite a reputation for having the worst handset selection amongst the major carriers, attributable to a very narrow-minded approach in its dealings with handset manufacturers.

There are many implications of this announcement, but since this is a GoLive! Mobile blog focusing on the mobile content industry I will focus on the one that impacts us the most — the imminent death of the BREW standard.

By opening the door for J2ME devices and developers to flood the Verizon network, Verizon is essentially saying goodbye to the BREW mobile applications standard which it has spent countless millions of dollars developing over the years.

Virtually all mobile apps are written in J2ME and then ported to BREW for Verizon support… which has been a very costly and annoying proposition for many a mobile app developer. With an abundance of J2ME devices set to launch on the VZ network next year, nobody will be paying these large sums to port to BREW anymore.

J2ME is in, BREW is out.


MMS Wizard

November 14, 2007

Well we finally added a stand-alone MMS Wizard to Concierge. Previously we had combined Ringtones, Wallpapers, and Video downloads into a single wizard within the SMS Wizard module. Now, we have broken apart those three staples and added a number of new MMS campaign types which we will be increasing over time. So, if you’re a Concierge user with the Orbit Multimedia plug-in please check out the new MMS Wizard!

MMS Wizard


Filters Everywhere!

November 9, 2007

As we try to continually enhance our analytics modules, clients should get a ton of mileage out of the latest improvement — the Filtering tool. We have added the Filtering tool to many of our analytics modules such as Keyword Stats, Subscriber Lists, and Traffic Reports. The tool allows you to filter the results of an analytics display based on any combination of parameters. Although we had limited versions of this in the past, the Filters module provides clients with much more granular control. For example, when viewing your Traffic Reports, you can now look at all records between January 5 – 15th from users on the T-Mobile network. When viewing your Subscriber Lists you can now view all Verizon subscribers who opted out of the campaign between December 5 – 25th, and so on and so on.

Perhaps most exciting is that we have also added the Filtering tool to Messenger, so that clients can initiate extremely precise outbound messages. For example, you could send a particular SMS or MMS only to subscribers of a keyword who joined between certain dates, are located in California, and use Verizon as their carrier!
messenger2.jpg

stats_traffic.jpg